Goal: Conversion From New Customers

Brand: Raw Beauty

Creative Solution: To reach out to newer audience, we optimized the Instagram account as Raw beauty is an Instagram-born brand. We ensured the bio link is updated with interesting offers and content. We reached out to diverse influencers and participated in events and offline popups to increase brand awareness. We participated in conversations around actives, and how to use them. We built numerous reel based informative content in house to educate the customer and begin a top of the funnel stand point.