Case Study : Banking on Wine and cheese for more engagement
Goal: Banking on World Cheese day for increased page awareness and followership
Brand: La Cave
Creative Solution: This series consisted of - Multiple reels Collab with Ruchi Rai, a celebrated charcutier (@saycheesebyruchi) in a 'conversation over wine' format. We wanted to keep the interaction casual yet informative for the audience. We planned numerous small story giveaways and a massive contest to bring in traction from popular cheese and charcuterie pages. Additionally, a lot of interesting content on different types of pairings was made.
Resulting Reverberation:
- Reach: 1,04,035
- Impressions: 1,40,943
- Total Comments: 165
- Total Shares: 116
- Total Saves: 146